Selfridges Poster-zine

Whilst thinking about surfaces and strategies and the different avenues of dissemination, this poster-zine landed on my desk from selfridges. An A2 zine/folder full of pull out posters of their favourite brand campaigns of last year. A really interesting way of visually rounding up the previous year as well as a physical thing for people to put up on their walls with the shops branding on it as well. In another spect I found the size a little overpowering, and in your face - As are many advertising campaigns on bill boards and on the television so I assume its doing its job of making the viewer aware of the branding.